Ew. The smell of Wendy's triggers my gag reflexes. I look around; almost every table is filled; half the people are talking on their cell phones or texting. I walk forward a little and see that there’s an empty table next to two guys. I take a seat. They pause and glance up at us…then dive right back into their food.
“I’m sorry for interrupting, but would you mind if we asked you a few questions about what you got here today?”.
Pause.
“Uhh… well we’re not in a rush” one says, shrugging
“So, what did you get?”
The same guy replies, “Um well I got a chili and a grilled chicken wrap…and a side salad”
I’m surprised. I thought I’d hear “A burger and fries”.
Bianca asks, “Why did you decide to come to Wendy's for your food today?”
Both guys start talking,
“It’s healthy. There are healthy options. Also; quality. Quality is very important- Wendy's got it right-”.
“-McDonald's sucks”.
Both guys have smirks on their faces and are laughing. I’m 99% sure they’re just f***ing around with us.
We thank them for their time and move on.
There are about 17 people waiting on line. A man passes me holding 2 clear bags along with a couple paper bags. The clear bags hold 2 drinks; of which I hope are the largest soda size Wendy's carries. Some of us just stand there for a few minutes; observing people and taking notes.
I approach a few people to ask them what they ordered today. They either walk away saying nothing or say, “sorry, I’m in a rush”.
Then there was the couple. I noticed them when they first got on line. They were a young couple; no older than 25 years old and they had a baby stroller.
“Hi, did you guys order food?”
“Um…yeah”
“While you’re waiting for you food do you think you could answer some questions for me about what you got?”
“Not if it’s going to make me not want to eat it,”
I assure the woman I’m not going to tell her exactly what her food is made out of and that I wont scare her out of her meal.
“I got a chicken sandwich”.
“Why?”
“Because Burger King wasn’t available” says the man laughing to himself.
Everyone has priorities for what they eat. For the two men it was "quality". The sarcastic style in which they responded to our questions shows me that the men didn't care how healthy their food was. I do think that they were concerned with the "quality" of their food because they both were very adamant in telling us that Wendy's was better than McDonald's. The couple also based their priorities on quality. The couple proves that people don't always follow through with their priorities. They wanted the quality of Burger King, but they settled for Wendys because it was the easiest.
The people I interviewed didn't say that they came to Wendy's because it was fast but I do think that the priority of a lot of people who eat at places like Wendy's is because they want food; and they want it fast. Fast-food chains literally thrive off of being fast "food" chains. A lot of the people in Wendy's were on their phones or were texting; especially the people in line. I heard one woman asking the person on the phone what they wanted. Another talking about how slow the line was moving (I think she's just impatient). Most of the people I stopped had their phones in their hands and were walking at lightning speed. Some people were professionally dressed; probably on their 15 minute lunch break and needed food fast. I think that everyone needs to slow down a little bit and start thinking about their priorities.
Everyone has priorities for what they eat. For the two men it was "quality". The sarcastic style in which they responded to our questions shows me that the men didn't care how healthy their food was. I do think that they were concerned with the "quality" of their food because they both were very adamant in telling us that Wendy's was better than McDonald's. The couple also based their priorities on quality. The couple proves that people don't always follow through with their priorities. They wanted the quality of Burger King, but they settled for Wendys because it was the easiest.
The people I interviewed didn't say that they came to Wendy's because it was fast but I do think that the priority of a lot of people who eat at places like Wendy's is because they want food; and they want it fast. Fast-food chains literally thrive off of being fast "food" chains. A lot of the people in Wendy's were on their phones or were texting; especially the people in line. I heard one woman asking the person on the phone what they wanted. Another talking about how slow the line was moving (I think she's just impatient). Most of the people I stopped had their phones in their hands and were walking at lightning speed. Some people were professionally dressed; probably on their 15 minute lunch break and needed food fast. I think that everyone needs to slow down a little bit and start thinking about their priorities.
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